As a roofing contractor, you know marketing your business is essential to generating roofing company leads and growing your business. But with so many different marketing channels and strategies, it can be tough to know where to focus your efforts for the best results.
Before we dive into how to scale the most profitable traffic channels for your roofing company, let’s first talk about the importance of focus. As a roofing contractor, you can’t succeed if you try to do everything at once.
There are only so many hours in the day, and if you spread yourself too thin, you’ll never see the results you want. That’s why it’s important to focus your efforts on the channels that will generate the best leads and customers for your business.
To help you save time and money, we’ve put together a list of roofing contractors’ most profitable traffic channels. Focusing on these channels ensures that you’re generating the most leads and customers possible.
1. Referrals
One of the best ways to generate leads and customers for your roofing company is through referrals. If you provide excellent service and deliver quality results, your customers will happily recommend you to their friends and family. Since they have heard from someone else what a great job you do, you most likely already have this kind of customers trust when they first contact you.
You can offer discounts or other incentives for customers who refer new businesses to your company to encourage more referrals. You can also make it easy for customers to leave reviews and testimonials on your website or social media pages. Getting more reviews on websites like Google Maps is a form of referral generation as many will simply call you just after seeing what a great reputation you have.
Every single time you do a roofing project, ask for a positive review. One great lead in is to ask the customer, “How likely would you be on a scale of 1 to 10 to recommend us to a friend or family member?”.
If they were to answer a 9 or 10, that’s the person you ask to leave you a review. Lower scores mean you should dig deeper with your customer to find out what they are unsatisfied about.
You can’t please everyone, but you can try to get a positive review on each and every job you do.
2. Search Engine Optimization (SEO)
Another great way to generate leads and customers for your roofing company is through search engine optimization (SEO). SEO is the process of optimizing your website and content to rank higher in search engine results pages (SERPs). We will do your organic or local SEO for roofing. While you can do such a service on your own, this is one of the things we are the best at.
By ranking higher in SERPs, you can increase your visibility and attract more website visitors. From there, you can convert those visitors into leads and customers. We are often able to help you track what areas of your site are helping the most with getting roofing company leads as well as where you can improve your conversion funnel.
You can use various strategies to improve your SEO, such as keyword research, link building, and on-page optimization. We are one of the best roofing company search engine optimization agencies because we consistently only work on roofing campaigns.
3. Pay-Per-Click Advertising (PPC)
Pay-Per-Click (PPC) advertising is another great way to generate roofing company leads. With PPC, you can place ads on search engines and other websites, and you’ll only pay when someone clicks on your ad.
PPC is an effective way to reach potential customers who are already interested in your products or services. And because you only pay when someone clicks on your ad, it’s a cost-effective way to generate leads and customers.
If you’re interested in using PPC to grow your roofing company, reach out to us directly or read more on PPC for roofing. We run ads like the one on this page, large and taking up as much space in front of your customers as you can.
4. Social Media Marketing (SMM)
Social media marketing (SMM) is another effective way to generate leads and customers for your roofing company. With SMM, you can create and share engaging content on social media platforms like Facebook, Twitter, and LinkedIn.
You can use SMM to build relationships with potential and current customers. And by sharing valuable content, you can position yourself as a trusted authority in your industry.
Popular networks roofers use to grow their social media traffic to get roofing company leads include:
- SnapChat
- TikTok
5. Content Marketing
Content marketing is another great way to generate leads and customers for your roofing company. With content marketing, you create and share valuable content that educates, informs, and entertains your audience. Engaging content will help you generate higher quality roofing company leads that convert more often.
You can use content marketing to attract website visitors and convert them into leads and customers. And because it’s an inbound marketing strategy, it’s a cost-effective way to grow your business. One great way to attract the right kind of business is to do content articles on recent projects you have completed.
If you’re interested in using content marketing to grow your roofing company, check out some more of our recent articles on getting roofing company leads.
6. Email Marketing
Email marketing is another effective way to generate leads and retain customers for your roofing company. Email marketing can send newsletters, promotional offers, and other types of emails to your subscribers. Oftentimes, email follow ups that are automated can mean the difference between at least a few more roofing jobs a year.
You can use email marketing to build relationships with potential and current customers. And by sharing valuable content, you can position yourself as a trusted authority in the roofing industry.
7. Direct Mail Marketing
Direct mail marketing is another great way to generate leads and customers for your roofing company. With direct mail marketing, you can send postcards, flyers, and other types of mailers to your target audience. Did you know the post office will sell you lists to do EDDM (Every Day Direct Mail) to new home owners and specialized lists of people so you get the best roofing company leads possible?
Direct mail marketing is a great way to reach potential customers interested in your products or services. And because it’s a physical form of marketing, it can help you stand out from your competitors. This is another way to get your brand name first in front of potential buyers. Building this kind of social credibility will also help with your overall conversion rate long term.
8. Referral Marketing
Referral marketing is another excellent way to generate leads and customers for your roofing company. Referral marketing can encourage your customers to refer your business to their friends and family.
Referral marketing is a great way to grow your business because it’s a cost-effective way to generate leads and customers. And because it’s based on word-of-mouth, it can help you build trust and credibility with your target audience.
9. Event Marketing
Event marketing is another effective way to generate leads and customers for your roofing company. You can host or sponsor events like trade shows, workshops, and seminars with event marketing.
Event marketing is a great way to build relationships with potential and current customers. And by sharing your expert knowledge, you can position yourself as a trusted authority in your industry.
10. Public Relations (PR)
Public relations (PR) is another excellent way to generate leads and customers for your roofing company. With PR, you can share your company’s story with the media. This is another great way to add to your branding, since oftentimes you will end up being published in very well known publications.
You can use PR to build relationships with potential and current customers. And by sharing your company’s story, you can position yourself as a trusted authority in your industry.
If you’re interested in using PR to grow your roofing company, reach out and ask us about our specialized PR campaigns.
11. Influencer Marketing
Influencer marketing is another excellent way to generate leads and customers for your roofing company. You can partner with influencers to promote your products or services with influencer marketing.
Influencer marketing is a great way to reach a larger audience and build trust and credibility with your target audience. And because it’s a cost-effective way to market your business, it can help you save money on marketing costs.
12. Paid Advertising
Paid advertising is another effective way to generate leads and customers for your roofing company. With paid advertising, you can create ads targeted to your target audience.
Paid advertising is a great way to reach potential customers interested in your products or services. And because it’s a cost-effective way to market your business, it can help you save money on marketing costs.
13. Social Media Marketing
Social media marketing is another excellent way to generate leads and customers for your roofing company. Social media marketing allows you to create and share content on social media platforms like Facebook, Twitter, and LinkedIn.
Social media marketing is a great way to reach potential customers interested in your products or services. And because it’s a cost-effective way to market your business, it can help you save money on marketing costs.
These are just a few of the most effective ways to generate leads and customers for your roofing company. Focusing on these channels ensures you make the most of your marketing efforts.
Facebook ads like the one depicted here can be a powerful force in your traffic and lead gen efforts.
Focus on value points in large and engaging font types. To break down some points of this ad:
We’re Looking for 50 Homeowners for our New Limited Roofing Program
Exclusivity improves conversion, sounds like a special invite huh?
Eligible homeowners will receive special savings
So we’re building a discounted, limited time offer to improve the amount of people that opt in, before they lose out on an opportunity.
Going through this Facebook Ad example on how to generate leads for your roofing company, reach out to us if you’d like us to help build you a social media campaign.
What’s Next For Your Roofing Company Leads?
We’d love to help you grow. With our 90 day free lead campaign, we do all the heavy lifting in many of these areas without you paying us a dime. Simply try our services out for three months and if you don’t like the leads you get, you never have to buy!
So What’s The Catch?
We know that if you give us a couple months to generate roofing company leads for you, you will join the over 99% of companies that have tried us and remained a marketing customer for life. Hope to speak to you soon and good luck with your lead generation efforts.
